The 2026 Influencer Rate Card (Benchmarks)

If you are using random TikTok comments to price deals, you are getting underpaid. Use The Creator Bill first—then compare your result to this 2026 rate card.

2026 Rate Card Benchmarks

These are ranges. Your real number depends on engagement and niche.

• Nano (1k–10k followers)

  $100 – $300 per post

• Micro (10k–50k followers)

  $500 – $2,000 per post

• Mid-Tier (50k–200k followers)

  $2,000 – $8,000 per post

Platform Differences in 2026

Instagram Reels: Often priced higher for "aesthetic" and conversion-ready audiences (Lifestyle, Beauty).

TikTok: Priced on creative performance (Hook + Retention). Turnaround speed matters here.

The "Benchmarks" Trap

Benchmarks are averages. You might be in a high-paying niche (finance, B2B) or have insane engagement. In those cases, the benchmark is your floor, not your ceiling.

Stop treating rate cards like permission slips. Go generate your receipt and use it as ammo.